WeWard Introduces Walking Mode to Curb Screen Time
WeWard, an app that rewards users for logging their steps, has launched a new feature called “Walking Mode.” This feature allows users to restrict their use of chosen apps until they hit a certain step count. Designed to motivate walking while simultaneously helping users reduce screen time, Walking Mode addresses a common digital dilemma.
If a user wants to scroll through TikTok or Instagram but also ensure they get a daily walk, they can restrict access to those apps until they walk, say, 3,000 steps. Both the step goals and the apps locked are fully customizable.
How WeWard Works Beyond Walking Mode
Rewards and Competition
Previously, WeWard encouraged walking by awarding “Wards,” an in-app currency redeemable for cash, gift cards, or donations. The app also features a gamified leaderboard, allowing friends to engage in friendly competition. However, the addition of screen time reduction features aligns with user demand for new ways to limit unnecessary phone and social media use.
Backing, User Base, and Impact
Venus Williams and Global Reach
With funding from tennis star and angel investor Venus Williams, the France-based app reports 30 million users across 29 countries, including 4 million U.S. users. The platform claims that it has been shown to increase walking time by almost 25%.
WeWard co-founder Yves Benchimol told TechCrunch: “We believe the next generation of products should be designed to create healthier behaviors in the real world, not simply capture more attention. Walking Mode is our contribution to that vision, and we hope it inspires a broader conversation about mindful design and how the industry defines success.”
Monetization and Privacy
Unlike some rewards apps that fund payouts by collecting and selling user data to third parties, WeWard states it does not engage in these practices. Instead, it generates revenue through in-app purchases, affiliate marketing, premium subscriptions, and advertising. The company notes that users spend only a few minutes per day in the app, which it views as a positive indicator that the app is not trying to monopolize attention.
WeWard’s Walking Mode is available now for users seeking a healthier balance between physical activity and digital consumption.