Meta Quietly Debuts Pocket, a New AI-Powered Gaming App
Meta is getting into gaming with the launch of a new app called Pocket, which allows people to generate small, interactive apps and games using AI prompts. The software is a result of Meta’s acquisition of the team at Gizmo earlier this year. Pocket describes itself as “a creative platform for making and sharing gizmos,” which is what the interactive experiences are called. It also offers a scrollable feed where users can play with gizmos others have made.
Similarities to Gizmo and Initial Launch Details
Based on the Play Store listing, there are many similarities to Gizmo’s original app. Like Pocket, Gizmo also offers a way to use written AI prompts to build small, interactive experiences, and it includes a discovery feed. Alessandro Paluzzi, a reverse engineer and regular spotter of new apps and features, first noticed the app’s launch on July 2, 2026, and published a Play Store screenshot of the app on X. According to data from app intelligence provider Appfigures, however, Pocket was first launched on June 29, 2026, on the App Store and Google Play. Because of its newness, the firm can’t tell if it has yet seen any downloads.
Reactions and Broader AI Push
Other outlets, including 9to5Google and Android Police, have also reported on Paluzzi’s discovery. Meta has not yet responded to a request for comment. Pocket is another example of Meta’s push to make AI creation tools more mainstream, extending its earlier efforts, which included AI-generated images created via Imagine, and AI videos created with Make-A-Video. Meta has also added AI features across its social platforms and into its hardware.
Experimentation Phase and Gizmo Comparison
Given that Meta has not officially announced Pocket’s debut, it’s likely that Pocket is still in its initial experimentation phase. Its counterpart Gizmo, however, had generated 635K lifetime installs across both iOS and Google Play, according to Appfigures, which noted it had a 98% positive sentiment.